Kappa campaign 2025

Photo of the collaboration of the Italian brand and the Russian hip-hop artist Obladaet. Subject shooting + catalogue

Role in the project: photographer, gaffer

Result:

— The most active Sportmaster campaign in social networks for 2025

- with thousands of likes and hundreds of reposts.

- Mentions in Telegram channels Fashion Hunt, Chilled rap media, etc.

- “This photo shoot showed that Kappa’s visual brings hip-hop culture back into fashion.”